L'Insieme Famiglia

Project: Identity corporation & website

Brand research and realization of the identity corporation and the website.

L'Insieme Famiglia is my main client.

During the pandemic, with the entry of new members and me now in the Land of Albion, the association wanted to involve the new members in the association's activities. So the board proposed the creation of a new logo, since the old one was now old.

Eventually a brand came up and was approved and I redesigned all the marketing materials with the new logo.

And I'm still here, doing my part.

The new logo is very stylized, two open circles that enclose the name of the association joined and closed by a small flower.

Apart from black, only three colors were used, with the predominance of two. So I used the circles and the flower as single elements in the graphic compositions deconstructing the logo.